Don’t be a Clutter Generator LEMMING! But you are!

Clutter! You cause it. You are part of it. Don’t be a Clutter Creating LEMMING. You do your clients zero good. Be unique. Be special. Be powerful. But don’t be a Clutter-Nut!

On the Sky Pulse Media website we ridicule the LEMMINGS! But YOU ARE A LEMMING! Trust me you are. Look in the mirror!

Get a Sharpie and write LEMMING on your forehead. 

It’s OK. It will remind you of who you are. It sickens me to see the Big Name Marketer Names telling Brands to all do the same things. When really they are giving ZERO advantage to the Reader or Client or Brand. This goes for Traditional Marketing, Digital Marketing, Social Media, and Mobile Marketing.

I want to use this as my reference point. After 14 years of having a personal hotmail account it got corrupted. So I decided to create a Gmail account which now is over a year old. I was so excited to start fresh. But as is normal I started subscribing for emails from all sorts of places. From Entertainment, Music, News, Politics, Retail, Travel. When I log in to Gmail this is what I see. The check marks are what is being deleted unopened.
So think of this. What if every Brand that has a Fan Page sent you 1 update a day to your Facebook Feed. Or 1 Tweet into your Twitter Feed. Or 1 alert to your Mobile Device. Or 1 email to your Email Account.
That is what is happening. That is why the Big Name Marketers are lying to you. It benefits the Gurus who give talks and sell books that you are a LEMMING. It benefits the Social Networks. It benefits LEMMING News sites like Mashable. That is the big scam! It does not benefit you. Whether it’s LBS, SMS, Social, Digital it’s all Clutter! And adding more to the Clutter will not get you seen. It is why people only engage with 4.6 Brands via Social. They run from Clutter yet Advertising thrives on Clutter because more Advertising means more Billings! And it is why the Industry seriously STEALS money from clients through lies and deceit. It’s why Brands with 5 million Fans on Facebook get only 500 responses.
My advice to you. Be different. Be creative. Opt In RULES! Its not the Message. It’s not the Ad. It’s getting it seen that makes you relative. Figure out how to separate yourself from everyone else. Trust me standing on a corner in NYC with a Sandwich board during rush our will earn you more impressions than posting to your Fan Page with 5 million Fans.

My next post will highlight a few unique campaign strategies that worked from being creative.


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in Clutter, lemmings. Bookmark the permalink.

One Response to Don’t be a Clutter Generator LEMMING! But you are!

  1. Pingback: Email Marketing is not Dead

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s