Good Advertising Bad Advertising

This works!

It is direct. Immediate. Presents Features/Benefits. And gives you pricing. Ready to sell! I bet it also cost less than $2!

This does not work:

I can just imagine the days or weeks it took to come up with this tag line for this ad in the Village Voice. 5000+ years of history. Some of the biggest names ever: Moses, David, Noah, Jesus, Einstein. Writers of the first half of the Bible. Nuclear Enabled. Great movies like Inglorious Basterds and sad ones like Life is Beautiful. And all they can come up with is ‘More than Just a Bagel’. No mention of Chopped Liver? 

Something tells me if all you have as ammo to win a convert is this…….

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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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