It is direct. Immediate. Presents Features/Benefits. And gives you pricing. Ready to sell! I bet it also cost less than $2!
This does not work:
I can just imagine the days or weeks it took to come up with this tag line for this ad in the Village Voice. 5000+ years of history. Some of the biggest names ever: Moses, David, Noah, Jesus, Einstein. Writers of the first half of the Bible. Nuclear Enabled. Great movies like Inglorious Basterds and sad ones like Life is Beautiful. And all they can come up with is ‘More than Just a Bagel’. No mention of Chopped Liver?
Something tells me if all you have as ammo to win a convert is this…….