Some Brands Do Charity Right!

I won’t bring up Pepsi Refresh because that has been beaten to death. But I once blogged about General Mills and Yoplait with their Pink Lid for Breast Cancer program which while it racked up money for the cause, they didn’t do it in a way that in my opinion was sincerely genuine and wasted resources.
But in a recent Sunday Circular Coupons Insert I found a few that I liked. They just required you to use the coupon and buy something. No sending back lids which kills trees, burns fossil fuels, or requires dollars to pay humans to manage the program that could be best spent on the charity. It helps boost sales, and gives to charity as a reward for buying.


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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