If you are in Marketing/Advertising and you do not know of Myers-Briggs, have not learned more about personality types, you are doing yourself and your clients a huge disfavor.
I am an I/E N F P , you should take the test and learn what you are. Instead of getting into a very long and boring discourse I will give a few points:
N stands for Abstract Communicator vs S which is Sensate Communicator
This has nothing to do with understanding Abstract Concepts.
Abstract people are only 25% of the Population (Nature not Nurture). We tend to use analogies when we talk. Its not just Red. Its Red as a Brick. A Sensate communicator will just say it is red.
P stands for Perceiver. Perceivers take in new information and constantly update their view of the world. The opposite is Judgers. They tend to be traditionalists and never question things. George Bush was a Judger. In the face of new facts you could not change his view on anything. Once created its almost permanent.
45% of the world population is Sensate Judgers. It is very hard to change this Demographic’s viewpoints. They were the ones who claimed the Earth was flat even after Columbus came back safely.
F is for Feeler. Vs T for Technical. The two types utilize tools differently.
I is for Introvert, E is for Extrovert. This is self explanatory.
So when you create, when you copyright, when you strategize this is hugely challenging. You might have a damaged brand, that a large portion of people will never give a second chance. You possibly have large groups of people who will not understand your pitch just due to language. You will have large groups that won’t grasp a concept that to you seems simple. I don’t have a uniform answer. But you should be aware this exists.