The Next Coming Facebook Shit Storm?

I saw this article on and it has me concerned. It is already impossible for Businesses to Market on Facebook using Fan Pages. The Live Feed has so many posts only 5-10% of someone’s Feed is ever read. Which inhibits viral activity significantly. Now Facebook wants your feed filled with Spam from outside of Facebook if I read this correctly:


Here is why I think this is going to become a shit storm. The goal of Open Graph was so that Facebook users could ‘Like’ something off Facebook and that will tell their Network they Like this web page and go check it out. This of course added to the volume in the Live Feed.

Now Facebook is allowing whomever owns that page (NY Times, Apple, whomever) to publish in the users Facebook Stream opening you up to tons of spam. And eventually you will never see anything published by friends and family thus reducing Facebook to nothing valuable for you and your life.

But that isn’t my concern since I am surely not a fan of Facebook’s ownership. I think they are scumnozzle weasel’s and this could be the nail in the coffin!

1] Will they begin this opening of your personal page to the outside world via awareness and notification? If I click ‘Like’ will a message pop up telling me the implications?

(Here is where I need to include the caveat that I have never clicked ‘Like’ off Facebook, nor will I ever, so I will have to ask the suckers who do what happens).

So if they fail to notify you this is Shitstorm Level 1, could include having to change this later to save face. Possible congressional inquiry.

2] What if they make this retroactive. Meaning all this time you have been clicking ‘Like’ they open your Facebook profile to all these websites posting to your page without telling you?

Now that is Shitstorm Level Nuclear War. No one would ever trust Facebook again. Zuckerberg gets his tires slash, house gets egged and spray painted, never given a seat in a restaurant, class action law suits and congress steps in.

Just my opinion but how would you react if tomorrow you can’t see posts from your girlfriend or best friend and all you see is 2500 ads for Denny’s in your stream, all because 2 months ago you clicked Like on the Denny’s website.


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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