Thoughts on Social Media and Being Viral

Confucius ponders:

If a Viral Video is Viewed 1 million times but 20% of the viewers watch it more than once, or several times…how many people viewed it?

If 100,000 people tweet negative sentiment about a brand or product, but it is only viewed by 10% of their followers, how many people viewed it?

What is the true population number for an activity where brands need to react? 1 million is only 1 in 310. or 0.31% of the population.

A viral video viewed by 500k unique viewers is only seen by 0.16% of the US Population. Is that really viral?


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
This entry was posted in Facebook, metrics, social media, twitter, Viral. Bookmark the permalink.

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