Response from General Mills/Yoplait is BS

Talk about a canned response that proves 1] They didn’t read my actual letter, nor care to discuss why their decision was best. 2] They really do not care about fighting breast cancer.

I challenge Yoplait to prove that 15 million lids are returned from this promotion! That is right it would take 15 million lids to reach the 1.5 million in donations. Yet it would take only 300,000 people each donating 5 dollars online to have the foundation receive 3 million in funds if Yoplait matched!

Dear Valued Consumer:

Thank you for taking the time to write to Yoplait USA regarding your concerns about our recent Save Lids to Save Lives® program.

We have made a commitment to support the Susan G. Komen For the Cure and the Susan G. Komen Race for the Cure®, but we feel we are also charged with heightening awareness and participation through national marketing and merchandising efforts, such as Save Lids to Save Lives®.

While we considered a number of formats for our program designed to support breast cancer treatment, education and research, we ultimately selected the Save Lids to Save Lives® program for the unique partnership opportunity it offered and for the potential it had to raise awareness. Because we believe that breast cancer has powerful implications for all of us, we wanted to craft a program that would allow our consumers to take an active role in combating this terrible disease by collecting and submitting the pink lids.

More information about the Susan G. Komen For the Cure is available by calling 1-800-IM AWARE (800.462.9273) or by accessing the Susan G. Komen For the Cure website at http://www.komen.org.

Again, we appreciate your comments about the Save Lids to Save Lives® program. We hope you will feel free to contact us in the future with any comments or concerns you may have regarding Yoplait.

Sincerely,

Rhonda Short
Consumer Services

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About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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One Response to Response from General Mills/Yoplait is BS

  1. Anonymous says:

    get over yourself.

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