Yoplait Yogurt has this program that for every lid sent back from a container of yogurt they will donate 10 cents to breast cancer research up to $1.5 million. Sounds great but why do they not just donate 10 cent for every container sold? Why use the cost of mailing and the added green house gases from sending the lids and the poisons from the papermill that made the envelope to send them in? Is there some sort of ulterior motive such as reusing the lids to save them money a possibility? 10 cents off a container is quite a gross margin hit.
I would bet most people don’t bother. So is the purpose then to gain positive PR while hoping to not have to donate the maximum of $1.5 million they state they will donate? They can then use the ‘lazy consumer’ as the reason that number wasn’t met? I personally think a better bargain could struck with consumers that actually makes sense. If Yoplait really wanted great PR, to truly fight breast cancer, and to reduce environmental impact, wouldn’t a special code that when entered online to the charity directly with Yoplait matching all donations up to $1.5 million be much better and more lucrative for the charity?