Google isn’t a tech company…it is a Media-Advertising Agency

There has been many articles in the Business News about Google and Apple competing in more and more ways. Well the answer is yes and no. Apple creates products for people. Gadgets and computers and phones. From these gadgets they make money selling software and digital products such as apps, music, etc.

Google is a Media/Advertising Business. They create applications that enable them to make money from Brands seeking to advertise. They have their own Digital Ad Server Business and their search engine is specifically for Advertising revenue.

So in reality Google is closer to a WPP, Omnicon, New York Times or Yahoo than they are to an Apple or Sony.

Recently Eric Schmidt has mentioned the reason for Android is so that Google will eventually be able to serve ads to your phone using behavioral targeting. Google also created the Chrome browser. Why? Because Firefox has Ad Blocking Software so it impacts Google’s revenues (not for search BTW). And while Chrome might be promoted to ‘improve’ your browsing experience, it ensures all Ads Served reach your browser.

Now they are working on Chrome O/S which I am sure will be tightly tied to help behavioral target and serve even more Ads to your desktop or Laptop.

Apple makes their money selling products. Google makes their money selling Advertising. So technically in my view they do not compete.


About chiefalien

Howie Goldfarb with 20 years of Sales and Marketing experience founded Blue Star Strategic Marketing in central Vermont to serve as the objective and strategic adviser of brands to help them grow and thrive. His Degree in Finance and 14 years of B2B sales to Fortune 500 companies gives him a CFO’s view of marketing. Thus bringing a dose of reality to the confusing world of jargon, spin, and hype. Also playfully known as the Chief Alien of Blue Star Strategic, Howie relishes his role as an industry outsider. A native New Yorker and former Angelino, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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