Mashable Shoveling the Bull Shit Again? Epic Win? Taco Bell? Really?

Posted on January 7, 2013 by

Taco Bell Comes up With Another Epic Social Media Win

I feel it is really important that our industry starts calling out media and agencies that blatantly lie. I just don’t understand why people who supposedly are smart keep allowing this.

While what Taco Bell did is cool. If Mashable never covered this no one in the world would know they did something cool. Their fans surely didn’t know.

Taco Bell has 10 million fans worldwide. Only 1,300 clicked Like before the screen shot. In 19 hrs after Taco bell responded only 395 people clicked Like. So divide 395 by 10 million and you can see what percent of their fans agreed this was cool in the first 19 hrs.

My problem with Mashable is that they are desperate to show Social Media is energizing brands and grasping for straws. They forget to think about why Taco Bell would create a speedo for a state level diver. Is it because 1300 people responded? No. It is because they will get free advertising from this diver. He will be showcasing his love for Taco Bell in Real Life. Not on Facebook. And that is priceless.

What do you think? Epic Social Media Win for Taco Bell? or just nice thing they did for a fan that Mashable is over hyping?

About chiefalien

With 20 years of Sales and Marketing experience Howie Goldfarb wears many hats. He is acting Vice President of Marketing and Corporate Strategy at Web Choice Consulting, a full service integrated marketing and internet agency. He is acting Director of Marketing for Chunk-n-Chip Cookies a gourmet artisan dessert brand in Southern California. And he works as an Independent Marketing Strategist and Consultant (expertise Social Media, Mobile Marketing , Planning/Executing/Measuring, Branding). With 14 years direct sales experience he specializes in advising small and medium sized businesses on Business Development and Sales strategies. He has a CFO’s view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype. You can also find him at www.WaxingUnlyrical.com Formerly an Angelino and New Yorker, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are living life, art, music, the outdoors, he tries to cook and loves the Vermont Fresh Network – local sustainability initiatives like farm to table and buying local.
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One Response to Mashable Shoveling the Bull Shit Again? Epic Win? Taco Bell? Really?

  1. Pingback: Marketers are Sneaky Little Rascals | Space Agency Notes

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